Emirates Post Group Company (EPG) has unveiled its new brand identity, 7X, in Dubai recently. The unveiling marks a leap for the group, positioning it as a front-runner in the landscape of global trade, transport, and logistics, Badr Salim Sultan Al-Olama, Chairman of 7X, said.
The name 7X is symbolic, representing the connectivity of the seven emirates to seven continents and across the seven seas, marking a commitment to enabling a world in motion.
“We aim to connect and enable a world in motion, deriving our vision from the global stature enjoyed by the UAE and its pivotal role as a connecting the world,” Sultan Al-Olama added.
This strategic shift aligns seamlessly with the group’s ambitious five-year strategy, which prioritizes operational excellence, digital transformation, and promotion of sustainable growth among others.
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